Published by How to Books Ltd in their ESSENTIALS series
December 2000

ISBN - 1857036182

Price: £5.00 (Approximately 64 pages)

Did you know…

Four out of Five new start businesses usually fail within five years and yet around 90% of new franchise operations will have succeeded

Franchising provides an opportunity to purchase a tried and tested business concept with usually an established brand image

Gaining funding to purchase a franchise is easier than raising money for a new start business

The franchise market is expanding rapidly. In 1998 there were some 570 different franchise opportunities with a combined annual turnover of £7 billion

The cost of purchasing a franchise can range from a few thousand pounds to hundreds of thousands of pounds

Buying a franchise is not an easy option, you still have to work hard to succeed

Key Points

The book strips away all the myths and jargon relating to franchising and clearly explains the disadvantages as well as the advantages of buying a franchise

It is written in an easy to understand manner to allow you to explore whether franchising is suitable for you

Provides practical advice and guidance on how to select and evaluate a franchise opportunity

Contains a comprehensive outline of what you can expect to get for your money and what will be expected from you once you have purchased a franchise

Order your copy NOW from the publishers direct at:

How to Books Ltd

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